With the CJTC no longer offering its third-party training directory, law enforcement instructors in Washington are at a crossroads: stay local and hope word-of-mouth fills their courses—or evolve with the tools now available to reach officers statewide.
The good news? If you’ve built a course or have years of experience behind your training, you can still reach agencies across Washington—without relying on outdated networks or public institutions.
Here’s how instructors are building scalable, respected brands and getting more officers into their classrooms.
Why Instructors Are Rethinking Their Approach
In the past, instructors could rely on the CJTC calendar to:
- Announce upcoming trainings
- Get statewide visibility at no cost
- Gain perceived credibility by association
With that gone, law enforcement instructors in Washington are being forced to promote independently—but they don’t have to do it alone.
Police Training Directory exists to fill the exact gap CJTC left behind.
Step 1: List Your Training Where Officers Are LookinG
Officers still need training. Training coordinators are still building calendars. But they’re struggling to find options in one place.
That’s why instructors are now listing their events on Police Training Directory, which:
- Organizes courses by topic, audience, and location
- Allows instructors to include course descriptions, flyers, and bios
- Gives instructors the option to accept registrations or payments
- Promotes featured listings via newsletter and category highlights
If you’re teaching a course that deserves more reach, this is your launchpad.
Step 2: Optimize for the Right Audience
Too many instructors build a flyer and hope it speaks for itself. The reality? Coordinators want specifics.
When listing your course, always include:
- Who it’s for (e.g., FTOs, new supervisors, command staff)
- What problem it solves or skills it builds
- Instructor background and credentials
- What attendees will walk away with
- CE or certification details (if applicable)
The more precise you are, the more likely an agency is to register.
Step 3: Promote Beyond One Platform
Listing your course is the starting point—but it’s even more effective when paired with:
- LinkedIn posts highlighting upcoming courses
- Email outreach to past attendees
- Partnering with host agencies for regional delivery
- Asking attendees to leave feedback that can be shared on your directory listing
Each layer builds reputation and visibility.
Step 4: Create a Profile That Works While You Sleep
Police Training Directory lets you feature your instructor bio across your listings and even promotes instructors who offer in-demand courses. The result?
You’re no longer tied to one department. You become a known name in regional training circles.
Whether you’re offering instructor development, defensive tactics, or leadership courses, law enforcement instructors in Washington now have a platform designed for reach.
About Police Training Directory
Police Training Directory is the leading tool for connecting law enforcement instructors and officers with high-quality training opportunities. After CJTC closed its public calendar to vendor listings, we stepped in to provide the statewide reach instructors deserve—and the centralized access officers need.
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